Relay Technology Management was founded in 2008 in Boston Massachusetts. Focused on solving inefficiencies related to early stage drug development, Relay has developed a proprietary software solution for stakeholders of the biopharmaceutical technology licensing and development process. The Relay Innovation Engine provides real time analysis of candidates, targets, and technologies driven by public and private databases, through a robust proprietary evaluation algorithm backed by a machine learning analytics approach. Relay provides software as a service and consulting to biopharmaceutical business development, licensing, and corporate development professionals as well as academic technology licensing offices, venture capitalists, consulting groups and investment banks.
The Mmofra Trom Bead Project is a strategic business plan, designed by Bentley University students, with a purpose of funding high school education costs for vulnerable children. I led a sales team of 6 students in an effort to increase our vendor relationships beginning in the northeast and extending across the nation. We also work towards mutually beneficial partnership relationships with nationally recognized nonprofit organizations and jewelry organizations. Collectively, we revised and updated all sales material and have implemented phoning scripts and a CRM system to increase efficiency and effectiveness of the sales team and organization in general.
Conducted a cross industry competitive analysis of IBM Security products, focusing on the retail industry. Recommended new market penetration tactics to board of executives based on market research, validation and competitive benchmarking. Enhanced IBMâs retail industry and overall security messaging through detailed recommendations Led CityOne Q3 marketing rejuvenation plan through content updates, blog syndication and social media channels Initiated and created client facing, virtual case studies based on relevant industry topics Coordinated timeline and marketing communications for Cloud Launch
Worked with Washington Post and StudentAdvisor.com to enhance web content, marketing efforts, website usability and increase overall industry share in a saturated market. Successfully drove over 150 student and alumni reviews through a Social Network Marketing campaign with real budget, plan and execution in less than two weeks time. Influenced StudentAdvisor.com to modify website according to usability testing results. Drove Washington Post to budget and implement a College Marketing Team for Q1 of 2011. Was selected to represent Bentley University and present to the President of The Bacardi Corporation, Juaquin Bacardi
Piloted the Business Development position to cultivate opportunities through lead qualification in a B2B Financial Software Firm. In a fast pace, high demand environment, bridged the gap between the marketing and sales department. Generated $50,000+ in revenue growth (to date) through opportunity generation. Initiated working partnerships through preliminary negotiation. Influenced company and VCs to implement and fund a full time position for Business Development position. Run ROI analysis for marketing campaigns and proposed new resource allocation for marketing efforts. Direct input in the selection and development process for current and future interns. Asked to return for a second internship following initial completion.
Led a current clientele marketing program to build upon working relationships. Piloted the Social Media Marketing Campaign, as well as a "Street Marketing Campaign." Client marketing campaign that boasted an 80% ROI. Responsible for hiring and developing fall intern.
BS
BS
Concentration: Marketing
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